Optimize Your Ad Stack for Performance
AI-powered SDK that drives incremental revenue.
Platform supported
Breakthrough Adtech
for Publishers of the Future
AI Powered
Crackle leverages AI/ML to center publisher needs. Our algorithms meticulously analyze user behavior and inventory characteristics to optimize for maximum publisher revenue. This publisher-centric approach ensures fair value for inventory, maximizes yield, and ultimately empowers publishers to thrive in the evolving digital landscape.
Zero Ad Latency
Even a single-second delay in ad delivery can significantly impact programmatic ad revenue, potentially reducing it by up to 8%. Crackle's innovative approach leverages machine learning to personalize latency management, resulting in improved ad viewability, increased engagement, and ultimately, higher revenue for publishers.
User-Level Ad Pricing
80% of revenue is typically generated by only 20% of users. Cohort-level pricing rules can significantly impact publisher revenue by potentially undervaluing high-value users and overvaluing low-value users. Crackle leverages AI to personalize pricing floors at user level. This approach maximizes revenue from high-value users while expanding coverage among lower-value segments, ultimately driving greater overall revenue for publishers.
Demand Diversity
Crackle's extensive network of DSPs and SSPs fosters increased bid density within the bidstream. This heightened competition among advertisers leads to higher winning bids and ultimately drives significant yield improvements for publishers.
Privacy-first
Crackle prioritizes data protection by employing robust anonymization and aggregation techniques. This ensures that all data used to optimize revenue is processed in a way that protects individual user privacy and complies with all relevant regulations. At Crackle, user privacy is paramount.
Built for Scale
Crackle’s SDK powered by machine learning algorithms seamlessly integrates into publisher apps, delivering real-time optimization. Engineered for stability across diverse platforms, it minimizes performance impacts, ensuring a smooth user experience for millions of users worldwide.
Unified Reporting
With Crackle, experience a simplified reporting with a user-friendly dashboard. Gain a clear and comprehensive view of your ad performance across all channels, eliminating the complexities of navigating multiple DSPs and SSPs.
Reimagine Monetization with AI-driven
Privacy-first Ad Intelligence
200 Mn+
Daily Active Users
8 Bn+
Ad requests/day
Interstitial
Full-screen advertisements that appear during natural pauses or transitions, like completing a level, and can include video content.
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Native
A flexible ad format designed to blend seamlessly with the appearance of your app. Ads are displayed inline with app content and can include video.
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Rewards
Engage users by offering rewards for watching short videos, interacting with playable ads, or completing surveys. Ideal for monetizing free-to-play users and supports video content.
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App Open
An ad format that displays when users launch or return to your app, appearing as an overlay on the loading screen.
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Get in touch
Connect with the Crackle team to discuss your specific requirements and learn how our solutions can help you maximize your ad revenue. Our team will provide dedicated support throughout the contract signing and integration process, ensuring a smooth onboarding experience.
Integrate Crackle SDK
Our SDK is designed for easy integration with minimal dependencies. We provide comprehensive documentation and offer ongoing support from our technical team to guide you through the process. We're committed to ensuring a smooth and successful implementation.
Get access to reporting
Crackle gives you all the relevant reports via an intuitive and detailed reporting formats by pulling data from all the DSPs/ SSPs in one single dashboard.
Ready to Scale Up Your Ad Revenues?
Frequently Asked Questions
What is Crackle’s core offering for publishers?
Crackle empowers publishers to maximize ad revenue with our AI-powered SDK. By dynamically optimizing your ad stack, minimizing latency, and implementing user-level pricing, we help you unlock the full potential of your ad inventory. Our platform is ideal for publishers seeking to efficiently scale their ad operations and achieve significant revenue growth.
Is Crackle an SSP?
Crackle is an AI-powered infratech product designed to augment and optimize your existing ad stack. Seamlessly integrating with SSPs, DSPs, and other platforms, Crackle leverages its proprietary technology to maximize your revenue. We prioritize efficiency and a seamless ad operation, enabling you to achieve your revenue goals with minimal disruption.
What type of ad formats does Crackle support?
Crackle supports a variety of ad formats, including display ads (banners of all sizes), native ads, rewarded ads, interstitials and app-open ads, catering to diverse monetization strategies.
What is demand diversity, and how does it work?
Crackle prioritizes the highest-value demand partners in your ad stack for every impression, ensuring you capture the best possible price. Our machine learning algorithm analyzes over 50 signals to dynamically adjust demand sources, optimizing your revenue stream in real-time.
How do I get started with Crackle?
Getting started with Crackle is easy! Simply contact us through the form on our website or reach out to us at hi@crackle.tech. Once approved, our team will provide end-to-end support to ensure a smooth and seamless SDK integration. Our SDK is designed to integrate seamlessly into your app without impacting user experience or disrupting existing functionalities.