Blogs

Expert Tips, Opinions, News and Industry Best Practices around In-App Ad Monetization.

Ad Monetization at Scale: Conversation with David Sigal From Plarium

Ad Monetization at Scale: Conversation with David Sigal From Plarium

Plarium is one of most recognized names in mid-core mobile gaming. Unlike many hypercasual-focused publishers, Plarium operates in genres where […]

22 July 2026

Recent Posts

Plumbing to User Experience: Learnings from Adtech Conversations

29 April 2026

Adtech Conversation: Guy Yogev on Intentional Game Design

17 April 2026

Meet the Expert Panel for the Rising Stars Awards – Arcade Games

14 April 2026

Meet the Rising Stars of Mobile Arcade Games

31 March 2026

Recent Posts

Plumbing to User Experience: Learnings from Adtech Conversations
Plumbing to User Experience: Learnings from Adtech Conversations 29 April 2026
Adtech Conversation: Guy Yogev on Intentional Game Design
Adtech Conversation: Guy Yogev on Intentional Game Design 17 April 2026
Meet the Expert Panel for the Rising Stars Awards – Arcade Games
Meet the Expert Panel for the Rising Stars Awards – Arcade Games 14 April 2026
Meet the Rising Stars of Mobile Arcade Games
Meet the Rising Stars of Mobile Arcade Games 31 March 2026

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The Adtech Playbook: SofaScore’s Former Ad Monetization Leader on Strategy, AI, and the Future of Non-Gaming Apps
The Adtech Playbook: SofaScore’s Former Ad Monetization Leader on Strategy, AI, and the Future of Non-Gaming Apps 20 March 2026
“Players Always Pay for Ads, with Time”: A Conversation With Nekki’s Head of Monetization
“Players Always Pay for Ads, with Time”: A Conversation With Nekki’s Head of Monetization 17 March 2026
How to Design a Mobile Game Economy with Hybrid Monetization That Works
How to Design a Mobile Game Economy with Hybrid Monetization That Works 20 February 2026
Teut Weidmann’s Blueprint: Designing a Game Economy That Never Stops Providing Value!
Teut Weidmann’s Blueprint: Designing a Game Economy That Never Stops Providing Value! 6 February 2026
The Adtech Playbook: Alessandro on the ‘Funnel of Trust,’ Tiered Programmatic, and the End of Silos
The Adtech Playbook: Alessandro on the ‘Funnel of Trust,’ Tiered Programmatic, and the End of Silos 14 January 2026
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Word Puzzle Game of the Year: The Jury Has Spoken 24 December 2025