Why Crackle?
Easy integration for game changing results
Unbiased Auction
Unbiased Auction
As a publisher-centric platform with no direct advertiser relationships, we prioritize a completely fair and unbiased programmatic ads auction process. This ensures all bidding platforms compete on an equal footing without any inherent biases or conflicts of interest.
Built for Scale
Built for Scale
Crackle is designed as a flexible architecture that can easily handle growing user base simultaneously processing multiple ad requests, ad formats for all the geos at scale.
Premium Publishers
Premium Publishers
At Crackle, we have deployed stringent approval process ensuring there are only handpicked publishers in our pool, ensuring spammy and invalid traffic is at its significant low.
Access to Quality Inventory
Access to Quality Inventory
Gain exclusive access to premium in-app inventory that connects advertisers with high-quality and engaged audiences. Our platform ensures your ads are displayed in trusted and relevant environments, boosting engagement and driving meaningful interactions with your target users.
UNIFIED DASHBOARD
Reporting with Minimal Discrepancy
Crackle’s real-time dashboard instantly flags reporting discrepancies, enabling bidders to quickly reconcile performance metrics across inventory sources and internal tracking systems. For deeper insights, we offer a comprehensive reporting dashboard and flexible reporting APIs.
INTEGRATION
Easy S2S Integration
Seamlessly integrate with our oRTB endpoints. Our well-documented APIs and streamlined integration process make it easy to connect and start receiving ad requests. Our dedicated support team is available to assist you every step of the way, ensuring a smooth and successful integration.
Integration Specs
- IAB oRTB version 2.5 & 2.6 supported
- IAB oRTB native version 1.2 supported
- First Price auctions only
- Server Endpoint - across the globe
Format Supported
- Banners
- Native
- Interstitial (MRAID, Static, Video)
- Rewarded (MRAID, Static, Video)
Get Started with Crackle Today
Frequently Asked Questions
How does Crackle benefit demand partners?
Crackle is an AI-powered adtech product that has developed its own open real-time bidding (oRTB) technology. This enables demand partners to serve ads seamlessly across high-quality publisher inventories. With Crackle, demand partners can achieve efficient ad placements, better targeting, and enhanced RoI.
What is oRTB, and why is Crackle's proprietary technology advantageous?
Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. Crackle’s proprietary oRTB solution is optimized for speed, accuracy, and scalability, ensuring that your ads reach the right audience at the right time with zero ad latency.
Who are Crackle’s publisher partners?
Crackle collaborates with some of the largest and most reputed publishers in the industry across verticals including Gaming, News and non-Gaming apps. Our extensive network ensures access to premium ad inventory across formats, including video, display, and mobile and platforms like Android, iOS, Flutter, and Unity.
How does Crackle ensure brand safety and ad quality?
Crackle prioritizes brand safety and quality assurance. We partner with industry-leading verification providers like Pixalate, employ rigorous publisher vetting processes, and continuously monitor ad placements to ensure a safe and suitable environment for your advertisers.
How can I join as a demand partner?
Become a Crackle Demand Partner and unlock access to high-performing ad inventory. Simply fill out the form or reach out to our dedicated sales team at hi@crackle.tech. We will ensure a smooth integration and onboarding process to get you started quickly.
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