Integration Specs
- IAB oRTB version 2.5 & 2.6 supported
- IAB oRTB native version 1.2 supported
- First Price auctions only
- Server Endpoint - across the globe
Format Supported
- Banners
- Native
- Interstitial (MRAID, Static, Video)
- Rewarded (MRAID, Static, Video)
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Frequently Asked Questions
How does Crackle benefit demand partners?
Crackle is an AI-powered adtech product that has developed its own open real-time bidding (oRTB) technology. This enables demand partners to serve ads seamlessly across high-quality publisher inventories. With Crackle, demand partners can achieve efficient ad placements, better targeting, and enhanced RoI.
What is oRTB, and why is Crackle's proprietary technology advantageous?
Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. Crackle’s proprietary oRTB solution is optimized for speed, accuracy, and scalability, ensuring that your ads reach the right audience at the right time with zero ad latency.
Who are Crackle’s publisher partners?
Crackle collaborates with some of the largest and most reputed publishers in the industry across verticals including Gaming, News and non-Gaming apps. Our extensive network ensures access to premium ad inventory across formats, including video, display, and mobile and platforms like Android, iOS, Flutter, and Unity.
How does Crackle ensure brand safety and ad quality?
Crackle prioritizes brand safety and quality assurance. We partner with industry-leading verification providers like Pixalate, employ rigorous publisher vetting processes, and continuously monitor ad placements to ensure a safe and suitable environment for your advertisers.
How can I join as a demand partner?
Become a Crackle Demand Partner and unlock access to high-performing ad inventory. Simply fill out the form or reach out to our dedicated sales team at hi@crackle.tech. We will ensure a smooth integration and onboarding process to get you started quickly.
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