Access Premium Inventory in an Unbiased Auction

Why Crackle?

Easy integration and game changing results

Unbiased Auction

Crackle is a third party platform. Experience a fully transparent and unbiased auction where we prioritize fairness, ensuring all advertisers compete on a level playing field.

Tech Built to Scale

Crackle is designed as a flexible architecture that can easily handle growing user base simultaneously processing multiple ad requests, ad formats for all the geos at scale.

Premium Publishers

We, at Crackle, have stringent approval process ensuring there are only handpicked publishers in our pool, ensuring spammy and invalid traffic is at its significant low.

Access to Quality Inventory

Gain exclusive access to premium in-app inventory that connects your brand with high-quality audiences. Our platform ensures your ads are displayed in trusted and relevant environments, boosting engagement and driving meaningful interactions with your target users.

Reporting with
Minimal Discrepancy

Crackle’s real-time dashboard instantly detects reporting discrepancies, enabling publishers to quickly align performance metrics across demand partners and internal tracking.

Easy S2S Integration

Integrate our oRTB technology with end-to-end engineering support for swift implementation.

Integration Specs

IAB oRTB version 2.5 & 2.6 supported
IAB oRTB native version 1.2 supported
First Price auctions only
Server Endpoint - across the globe

Format Supported

Banners
Native
Interstitial (MRAID, Static, Video)
Rewarded (MRAID, Static, Video)

Get Started with Crackle Today

Frequently Asked Questions

How does Crackle benefit demand partners?

Crackle is an AI-powered adtech product that has developed its own open real-time bidding (oRTB) technology. This enables demand partners to serve ads seamlessly across high-quality publisher inventories. With Crackle, demand partners can achieve efficient ad placements, better targeting, and enhanced RoI.

What is oRTB, and why is Crackle's proprietary technology advantageous?

Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. Crackle’s proprietary oRTB solution is optimized for speed, accuracy, and scalability, ensuring that your ads reach the right audience at the right time with zero ad latency.

Who are Crackle’s publisher partners?

Crackle collaborates with some of the largest and most reputed publishers in the industry across verticals including Gaming, News and non-Gaming apps. Our extensive network ensures access to premium ad inventory across formats, including video, display, and mobile and platforms like Android, iOS, Flutter, and Unity.

How does Crackle ensure brand safety and ad quality?

Crackle prioritizes brand safety and quality assurance. We partner with industry-leading verification providers like Pixalate, employ rigorous publisher vetting processes, and continuously monitor ad placements to ensure a safe and suitable environment for your advertisers.

How can I join as a demand partner?

Become a Crackle Demand Partner and unlock access to high-performing ad inventory. Simply fill out the form or reach out to our dedicated sales team at hi@crackle.tech. We will ensure a smooth integration and onboarding process to get you started quickly.

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