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We are on a mission to enable publishers to maximize their earnings potential and build sustainable businesses.
Our Story
At Crackle, we’re redefining Adtech with a publisher-first approach. Drawing on deep industry expertise, we identified a critical gap in the market, existing technologies are heavily skewed in favor of advertisers, impacting publishers’ abilities to maximize their monetization potential. Crackle is here to change that.
Our mission is to empower publishers with scalable, cutting-edge monetization technology, enabling them to focus on their true passion—creating engaging, high-quality content that captivates audiences.
We are dedicated to addressing monetisation related challenges that publishers face. Our AI-powered solution harnesses the power of machine learning to optimize ad revenues, empowering publishers to secure their rightful place at the heart of the ecosystem.
What is Crackle?
Crackle is more than just a sound; it’s derived from a concept in physics that represents the fifth derivative of the position vector with respect to time. This derivative signifies a level of control and precision essential for maintaining stability in highly dynamic systems that demand rapid adjustments.
In the fast-paced world of programmatic advertising, publishers and advertisers navigate a complex landscape involving billions of ad interactions in real-time. This demands a level of precision and speed akin to the concept of crackle. At Crackle, we envisioned a platform that embodies these principles, bringing the precision and control of physics to the dynamic world of digital advertising.
Values
Do the right thing for the right reasons in the right way.
Publisher-first
Promote a thriving ecosystem
Execution Bias
Commitment to operational excellence
Be Entrepreneurial
Take ownership
Learning Mindset
Strive to be better and have fun while doing it
Teamwork
Commitment to Collaborative Excellence
Hear from our Founders
Insights and inspiration straight from the minds behind Crackle
Jaivir Nagi
Co-founder
A thriving digital publishing ecosystem is the backbone of a vibrant internet. I am deeply committed to empowering publishers with innovative solutions, leveraging AI to ensure they can continue to create high-quality content that informs and enriches our lives.
