News/Media

Amar Ujala Boosts Ad Revenue with AI-Powered Monetisation

By leveraging Crackle’s advanced monetization technology, Amar Ujala achieved remarkable results:

2x

79%

"Crackle is a reliable and responsible organization. Their prompt response & deep understanding of the entire Ad Ecosystem is commendable. Over the Past 9 months we have been working with them for App monetization and really appreciate all the hard work and energy they put in. I wish team Crackle all the best."

Varun Gupta
Varun Gupta Head- Programmatic & Ad Operations

About Amar Ujala

Amar Ujala is one of India’s leading Hindi language news dailies with presence across print and digital media, serving over 9M monthly readers. With over 5 Mn+ downloads on Android, Amar Ujala provides news and in-depth analysis across categories including national, international, regional, politics, business, entertainment, sports, and more.

Problem Statement

Amar Ujala’s ad monetisation was impacted by low yields because their user base consisted largely of local language readers, who were perceived to have lower commercial value compared to English-speaking audiences. As a result, DSP/SSP bids for their ads inventory were low, impacting the publishers’ overall revenue potential

Solution

Amar Ujala partnered with Crackle, a publisher focused adtech platform, to optimize ad monetization:

  • Personalized ad pricing: Crackle’s intelligent algorithms analyzed over 50 data signals, dynamically predicted the value of each user and personalized pricing floors to maximize ads revenue irrespective of users language.
  • Latency optimization: By dynamically prioritizing high-probability fills, Crackle achieved better ad render rates and delivered near zero ads latency

Amar Ujala’s partnership with Crackle highlights the power of intelligent ad monetization. By leveraging AI and implementing user level pricing and latency management, Amar Ujala successfully maximized their ad revenue.

If you’re curious about what kind of impact Crackle’s AI-powered ad monetization tech could create for your app, our team would always be happy to connect. Fill up the short form on Contact Us for us to get in touch with you.