Details

A vibrant digital publisher ecosystem is essential for a healthy and useful internet. Digital publishers create and distribute high-quality content that informs, entertains, and educates us. They also play a vital role in holding powerful institutions accountable and promoting a diversity of voices.

Digital publishers rely on advertising for monetisation. However, advertising growth is challenged due to a number of factors, including the rise of ad blockers, privacy regulations, and the dominance of large tech platforms. Over time, this can lead to a decline in the quality of information available online, which is harmful to everyone.

At Crackle, our mission is to enable publishers to maximize their earning potential and build sustainable business. Our technology leverages AI/ML to help publishers maximize their monetisation efforts, creates efficiencies by automating manual processes and enhances their overall user experience and engagement. We are deeply committed to creating a vibrant and thriving publisher ecosystem for a better internet.

After spending several years at Google, our founders are now building a company with similar values and culture. We are passionate about creating a workplace where everyone feels valued, respected, and supported, and where we can all work together to make a positive impact on the world. Innovation, collaboration, and diversity – are essential for building a great company. We are committed to creating a workplace where everyone feels comfortable sharing their ideas, taking risks, and learning from each other.

We are excited to be on this journey, and we look forward to building a company that is both successful and meaningful.

About the job

As a Business Development Manager based in Vietnam (fully remote within Vietnam), you will play a crucial role in building and managing relationships with digital publishers and mobile app developers, proactively identifying growth opportunities, and scaling up revenue from Ad Tech and programmatic ad monetisation solutions, with a strong focus on Vietnam’s mobile gaming ecosystem.

Key Responsibilities

• Client Acquisition: Actively identify, prospect, and convert high-potential mobile game studios and digital publisher accounts in Vietnam. Execute a full-cycle sales strategy to pitch AI-driven ad monetisation and programmatic advertising solutions.
• Strategic Networking: Represent the company at industry events, conferences, and executive forums to build a top-of-funnel network and establish the brand as a market leader.
• Quota & Ad Monetisation Revenue Accountability: Operate in a quota-bearing capacity with a focus on meeting or exceeding annual New Business and Expansion Revenue targets in VN
• Consultative Ad Tech Selling: Conduct deep-dive discovery sessions to understand publisher and game developer pain points in ad yield optimization, tailoring complex AI/ML ad monetisation products to demonstrate clear yield enhancement and revenue ROI.
• Negotiation & Closing: Lead commercial and legal negotiation processes for new contracts, ensuring favorable terms that balance client needs with company profitability.
• Cross-Selling & Upselling: Identify and capitalize on opportunities to expand existing client engagements with our full range of offerings.

Minimum Qualifications

• Based in Vietnam (Fully Remote within Vietnam)
• 5+ years of experience in Ad Tech or Ad Monetisation in Vietnam, with a strong focus on the mobile gaming sector
• Proven track record of Business Development and client acquisition in Vietnam

Preferred Qualifications

• Professional fluency in Vietnamese and English
• Strong communication, presentation, and negotiation skills
• Entrepreneurial spirit and a passion for driving growth
• Ability to work independently and manage multiple priorities in a fast-paced environment