Blogs

Expert Tips, Opinions, News and Industry Best Practices around In-App Ad Monetization.

Waterfall vs In-App Bidding: Which is Better for Your App/ Game?

Yogesh Chauhan Marketing @Crackle

Last Updated on October 28, 2025 Published on October 28, 2025

In-App Bidding

Ad Monetization

The ad monetization world has evolved beyond the old waterfall and the hype of pure bidding. Today’s top publishers are turning to the Hybrid Waterfall — a smarter, more flexible setup that blends real-time competition with predictable performance.

Waterfall vs In-App Bidding: Which is Better for Your App/ Game?

What Do Advertisers Really Want from Your Ad Inventory?

Yogesh Chauhan Marketing @Crackle

Last Updated on October 29, 2025 Published on October 23, 2025

ADVERTISING

Ad Optimization

Advertisers see your ad inventory through a different lens. They want transparency, clean traffic, and measurable outcomes not just impressions or CPMs. Learn what truly drives their bidding decisions.

What Do Advertisers Really Want from Your Ad Inventory?

Why AI-Driven User-Level Pricing Strategies Outperform Segment-Level Floors in Ad Mon?

Shaurya Pathak Publisher Partnerships @Crackle

Last Updated on November 4, 2025 Published on October 22, 2025

Ad Optimization

AI-Powered Adtech

Segment-level floors treat all users the same but DSPs value impressions differently. Discover how AI-driven user-level pricing strategies boost eCPMs, preserve fill, and maximize revenue.

Why AI-Driven User-Level Pricing Strategies Outperform Segment-Level Floors in Ad Mon?

Segment-level floors treat all users the same but DSPs value impressions differently. Discover how AI-driven user-level pricing strategies boost eCPMs, preserve fill, and maximize revenue.