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Who we are

We are an optimistic group of tech professionals committed to building technology that genuinely supports and amplifies the voice of publishers. We are driven by the philosophy of doing the right thing for the right reasons in the right way. 

Our story

Our journey began not as a quest for prominence, but as a commitment to serve the backbone of the internet – the publishers. Each step of our journey has been guided by one unwavering purpose: to craft technology that simplifies, enhances, and optimizes the world of digital advertising for publishers.

Our mission

At Crackle, we believe the diversity and richness of the internet is sustained by its content creators.

Our mission is to enable publishers to maximize their earning potential and build sustainable businesses.

Our Values

Teamwork: Commitment to Collaborative Excellence
We commit to excellence through collaboration and embrace diversity. We celebrate collective wins over individual milestones and foster a culture where honest and direct communication flourishes.
Publisher First: Promote a thriving content ecosystem
We prioritize publisher-interest in everything we do. Our focus is on creating transparent, impactful, future-ready products that respect user privacy.
Entrepreneurial Mindset: Take ownership
A resilient, resourceful, and solutions-oriented approach to problem solving enables us to think big. We innovate by challenging the status quo, focusing on long-term impact over short term gains.
Execution Bias: Commitment to operational excellence
Our decisions are driven by data towards solutions that have a positive impact. We embrace simplicity as a guiding principle, recognizing that the most straightforward solutions are often the most effective.
Learning: Strive to be better and have fun while doing it
We are always willing to learn, unlearn and relearn and respect the changing market dynamics. Our commitment is to continuous personal and team growth, embracing the future with self-awareness, transforming challenges into learning opportunities, and finding joy in every step.
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